#POINT CARRГ‰ ART MOVEMENT FREE#

Pop art in America evolved in a slightly differently way to its British counterpart. This show heralded a widening of our understanding of what culture is and inspired a new generation of young British artists that included Eduardo Paolozzi, Peter Blake, David Hockney, Allen Jones, Joe Tilson, Derek Boshier, Richard Smith and R.B Kitaj.

A black and white version of this collage was used as the cover for the catalogue of the 'This Is Tomorrow' exhibition at the Whitechapel Gallery in 1956. Richard HamiltonвЂ™s collage of 1956, вЂJust What Is It That Makes TodayвЂ™s Homes So Different, So Appealing?вЂ™ is the ultimate catalogue of pop art imagery: comics, newspapers, advertising, cars, food, packaging, appliances, celebrity, sex, the space age, television and the movies. British Pop artists adopted a similar visual technique but focused their attention on the mass imagery of popular culture which they waved as a challenge in the face of the establishment. The Dadaists had created irrational combinations of random images to provoke a reaction from the establishment of their day. Pop Art became their mode of expression in this search for change and its language was adapted from Dada collages and assemblages.

#POINT CARRГ‰ ART MOVEMENT FREE#

They saw America as being the land of the free - free from the crippling conventions of a class ridden establishment that could suffocate the culture they envisaged: a more inclusive, youthful culture that embraced the social influence of mass media and mass production. Some young British artists in the 1950вЂ™s, who grew up with the wartime austerity of ration books and utility design, viewed the seductive imagery of American popular culture and its consumerist lifestyle with a romantic sense of irony and a little bit of envy.

Point carrГ© art movement